BEHY is a Quebec-born brand dedicated to natural, healthy hydration for the whole family.

Born from the observation that no clean, locally-made sports drink existed on North American shelves, and convinced that hydration is a cornerstone of a healthy lifestyle, the brand has a clear mission: to help everyone — from families to everyday heroes — stay active and perform at their best.

Its formulas deliver advanced hydration and electrolyte replenishment, naturally sweetened with 100% pure Quebec maple syrup, with no artificial sweeteners, flavours, or colours.

Authenticity is at the heart of BEHY's process and promise — a brand created and championed by elite Canadian athletes, including Stanley Cup champion Maxime Talbot, three-time Grey Cup winner Étienne Boulay, and former NHL player Bruno Gervais, who believe performance starts with what you give your body every day.

BEHY has integrated Villa Blu by Robertet to accelerate its growth, develop new products, and expand its reach.