
Who we are
Sourcing Natural Innovation
Villa Blu by Robertet is the first corporate venture vehicle focused on discovering and integrating technical breakthroughs in the natural industry.
Accelerating Natural Entrepreneurs
We select 10 new startups year to invest in and accelerate through a unique 24-month program in collaboration with Robertet Group.



Our Portfolio
From innovative natural brands in health, beauty & perfumery to deeptech research teams bringing disruptive technologies, discover our varied portfolio.
Some of our featured startups...
About Us

Natural & Effective Haircare
Your hair deserves better.
Solo founder Lisa is our founder of the month thanks to her exceptional growth these past few months. Her new patented product, Intense Protein Bonding, is live on the market and booming.

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Explore Villa Blu
Browse through our newsletter and social footprint on Instagram and LinkedIn to find out more about Villa Blu and what goes on behind the scenes here in Grasse.
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Batch 5 Selection Committee 🌱
Already our 5th Selection Committee here at Villa Blu…
Our very first Robertet InnoDay 💡
Robertet and Villa Blu came together to explore innovation…
Villa Blu entrepreneurs in training 🎓
Beau Burdette, founder of Olium, discovering new scents…
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