LAO Care is the first French brand dedicated to hair and scalp care to develop its own natural hair protection and regeneration technologies.

Based on the observation that 8 out of 10 French people still suffer from hair problems, and convinced that hair well-being is one of the keys to self-confidence, the brand has a clear mission: to unlock everyone's hair potential.

The technologies developed and patented are incorporated into formulas that are 100% certified natural, with proven effectiveness, and made in France.

Audacity is at the heart of the process and promise of this brand, which helps women and men understand the unique language of their hair.

LAO has integrated Villa Blu by Robertet to accelerate its growth, develop new products, and file new patents.